Watch shows with friends in the comfort of your very own Netflix Theater.
Join a Netflix Theater with your friends
An 8 week product design project where I co-led my team in designing an in-app web feature of Netflix that would allow friends to stay connected via watching shows and movies together, even when they’re miles apart.
At a Glance
Timeline: Jan. 2020 - Mar. 2020 (8 weeks)
My Role: Co-Lead UX Designer
Tools Used: Figma
I led a group of beginner designers through the Product Design process, with the guidance from TTYL Inc., a venture-backed audio social startup.
Defining the problem
For most people, going to college means leaving behind your friends and family. As a college student, how can we stay connected with our friends when we’re miles apart? We can text and Facetime, but how can we hang out virtually?
We believe that television can help people connect with one another even when physically apart.
Allow friends to watch shows synchronously
Our solution is to design Netflix Theater, an in-app feature that allow friends who are miles apart to watch shows synchronously. Having virtual movie nights would be a fun way to socialize remotely. Netflix Theater is an in-app web feature that would make the experience of remote socialization on Netflix seamless.
Ideating Possible Solutions
Our next step was to brainstorm How Might We’s. This was a great way for us all to break down the problem and come up with new questions and solutions on how we could solve our problem. By doing this exercise, we were able to discover:
- Innovative features we could implement that would make the virtual hangout experience enjoyable
- The multitude of options for possible communication channels we could implement to connect users while they are watching movies with others -- ie. chat, calling, video calls.
- Common questions we wanted to solve through this product
Determining the user flow and product specification
After brainstorming different feature ideas and solutions, we drafted a rough product specification and determined the user flow. Since this was a group project, this discussion helped bring us all onto the same page.
Starting to design
Once we were all on the same page about what Netflix Theater would entail, we started wireframing! Since my team members were beginner designers, we all individually wireframed before coming together to create one collective wireframe that would follow the user flow. Below are my individual wireframes and high fidelity screens.
Group Lo-fidelity wireframes
High fidelity screens
After creating the group lo-fi wireframes, we split up the screens to convert into high fidelity screens. Below are the ones I created!
I love the Incredibles! :)
The Final Design:
See all of your viewing rooms
Each viewing room is like a theater. Users can watch shows with different combinations of friends by creating or joining a different viewing room for each combo!
Scheduled movie nights are shown at the top for easy access and reminding.
Watch Netflix shows with friends in realtime
Users can video chat and text during the movie, making it feel as if they're all in the same room.
- Conduct usability testing and go through several more design iterations. It would also be beneficial to do some user interviews to identify pain points and validate our assumptions about users. These steps would strengthen this product feature.
- Prototype the screens to bring these designs to life! Since this was one of my earlier design projects, I focused mainly on the beginning stages of Product Design.
- Consistent branding creates a seamless user experience. We had to pay attention to the small details that make up the branding of Netflix. This made me realize how essential it is to be detail-oriented and to ensure that the branding stays consistent to create a seamless user experience.
- There are so many different solutions. While we were doing the How Might We’s exercise, I realized how there are many different paths product designers can take when they’re designing a new product or feature. We could’ve solved our problem in other ways
Some of my best days during this quarter was when I was working on this project with my teammates (I even journaled about this haha). The experience of collaborating with my co-lead and teammates really solidified my desire to continue doing UX design because it was so fun being able to work on a product that so many people would use.
We created this project before the COVID-19 pandemic, so it was interesting to see how relevant this project was once we started quarantine. Overall, this project allowed me to practice leading brainstorming and design sessions through guiding discussions and really listening to my teammates’ thoughts and ideas.